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Joe Rospars

© Presselect / Alamy

Most Creative People

Joe Rospars

CEO

Most Creative People

Joe Rospars deserves at least some of the credit for Barack Obama's presidency. His consultancy Blue State Digital, known as "Obama's secret digital weapon," harnessed big data and digital prowess in both the 2008 and 2012 campaigns to edge out the competition, emphasizing technology over punditry. Blue State has, since the first win, attracted more than 100 clients, including AT&T and Stonyfield Farm, using digital savvy for marketing and advocacy.

Joe Rospars On The Web
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