Meet Jimmy Smith, one of Fast Company's 100 Most Creative People 2012

Chairman, CEO

How to recruit the right people

With years of big agency experience at the likes of TBWA\Chiat\Day, BBDO, and Wieden + Kennedy, Jimmy Smith set out to change the approach to creating branded content. He heads up a collaborative team at Amusement Park Entertainment.

Jimmy Smith On The Web

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Creativity

Jimmy Smith

Chairman, CEO

Stories about Jimmy Smith

How These Black Ad Execs Are Challenging Their Industry To Unite The World

Jayanta Jenkins, Geoff Edwards, and Keith Cartwright came to Cannes Lions with a brief for the ad industry: Use your persuasion to advance diversity.

Impact

We know how to build an all-renewable electric grid

Citibank wants to help open college savings accounts for every kid in the U.S.

4 essential reads on Brazil’s vanishing Amazon rainforest

Creativity

Alton Brown explains why ‘Good Eats: The Return’ is “the best work that I’ve ever done in my career”

A$AP Rocky snubbed a request to publicly thank Donald Trump

Jillian Bell on losing 40 pounds to find an emotional connection with her latest role

Co.Design

These prayer mats combine Islamic tradition and contemporary design

The brilliant UI and UX design of classic 1990s anime

These powerful fonts are based on protest movements, from civil rights to suffrage

Work Life

The most effective way to implement a behavior change

These are the negative effects of praise (that you’ve probably never thought about)

Why companies need to stop ignoring those without a digital presence