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Jimmy Iovine

GUS RUELAS/Reuters/Corbis

Most Creative People 2009

Jimmy Iovine

CEO

Interscope Geffen A&M Records

The Brooklyn-born son of a longshoreman, Jimmy Iovine's rise to the heights of the music industry is a true tale of a local boy making good. He's the music producer and entrepreneur who co-founded Interscope Records and is currently the Chairman of Interscope Geffen A&M, has helped numerous musicians become pop icons, and teamed up with Dr. Dre for the venture Beats By Dre.

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Fast Company

The 10 Most Creative People in the Music Biz

1. DeAndre "Soulja Boy Tell’em" Way, rapper/producer The 18-year-old Web wunderkind took a crazy song and dance, and propelled it via YouTube and MySpace fame into an Interscope recording contract and platinum record sales. And to prove he was no one-hit wonder, he returned with a chart topping sophomore set. Now he’s branched out into a live-action animation series and an endorsement deal with Yums footwear and fashions. Next up: a video game for Xbox 360, and acting.

The 10 Most Creative People in the Music Biz
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