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Jim Brett

Jim Brett

President, West Elm

As president of West Elm since 2010, Jim Brett has saved the chain by humanizing its products--and, just as crucially, the retail experience itself. The Brooklyn-based retailer is now Williams-Sonoma's fastest-growing brand, delivering double-digit comparable-brand-revenue growth every quarter since 2010. And its stores--once an endangered species--are now at the core of Brett's revival strategy.

I wanted to bring personality and soul and handmade into the business.