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Jill Beraud

[Image: courtesy of Frank Terry]

Most Creative People 2013

Jill Beraud

CEO

The marketing experimentalist

Jill Beraud is the CEO of IPPOLITA--a private-equity backed luxury jewelry company. Prior to IPPOLITA, Beraud was an EVP at Tiffany focused on global retail and store development and design. Prior to Tiffany, she was CEO of Living Proof, a hair-care company whose products take their anti-frizz functionality from, of all things, a team of MIT scientists. Before Living Proof, Beraud launched Victoria Secret's Panty Sampling program, and bypassed the Super Bowl for Pepsi's social media Refresh Project, pledging $20 million to customers' causes, and oversaw the creation of Starbucks's Refresher drinks.

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