advertisement
Jennifer Saenz
Most Creative People 2018

Jennifer Saenz

SVP and Chief Marketing Officer, Frito-Lay | Plano, Texas

For spreading flamin' hot pixie dust
The Most Creative People in business 2018

Jennifer Saenz is Frito-Lay North America's senior vice president and chief marketing officer, where she heads up the marketing across the company's $14 billion snacks business. She's known for leading innovative and creative work like Cheetos' New York City pop-up restaurant, The Spotted Cheetah, the Cheetos Vision photo and video app, co-branded projects with Taco Bell and Burger King, as well as Cheetos Popcorn at Regal Cinemas. She also oversaw Doritos' hit 2018 Super Bowl ad, and Stacey's Pita Chips campaign around Women's History Month.

Prior to CMO, Saenz was VP of marketing innovation for Frito-Lay North America, and senior director of marketing for Lay’s chips brand, and marketing director of the SunChips brand.

Before joining Frito-Lay, Saenz originally joined Frito-Lay from Deloitte Consulting. Her biggest challenge now is to keep finding unique ways to match the munchies with marketing innovation.

Read More
advertisement
advertisement
advertisement
advertisement