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Jasmine Probst
Most Creative People 2016

Jasmine Probst

Content strategy manager, Facebook | Menlo Park, CA

For seizing the moments

Jasmine Probst is the content strategy manager at Facebook and has worked on Facebook Moments since shortly after its inception at a company hackathon in 2012. Organizing your photos is a pain, and most people just dump pictures into a folder and forget about them. Facebook’s Moments app, which launched in June 2015, offers a better way to privately share photos you take with the people in them, taking the work out of sharing photos. Moments automatically organizes all of the pictures on your phone, using photo and facial-recognition technology to create categories for specific events, places, and people. The technology also allows users to distribute images easily to a select group of Facebook friends rather than posting them on a feed for everyone to see—and, perhaps, be annoyed by. Usership is growing fast, with 400 million photos shared by February 2016. Probst has an MBA in design strategy from California College of the Arts and is also a graduate of the University of Cincinnati College-Conservatory of Music. 

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