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Jane Sun
Most Creative People 2017

Jane Sun

CEO, Ctrip

For piloting a travel site that goes the distance

Jane Sun had been CEO of Ctrip—China’s largest (and the world’s second largest) online travel company—for less than a month when she orchestrated the surprise acquisition, in November 2016, of Scotland’s popular flight-search tool Skyscanner for $1.7 billion. The bold move, which will further help Ctrip’s 250 million users find and book international flights, is part of Sun’s larger effort to create an all-encompassing travel platform that follows people through every step of their journey, whether it involves booking planes and chauffeured cars or even medical treatments. “We are not a traditional online tra­vel agency,” says Sun, who served previously as both chief operating officer and chief financial officer. Even as Ctrip makes bigger investments, such as its purchase of a handful of Chinese-language U.S. tour operators in 2016, Sun encourages staff to introduce smaller, stickier services and features on the platform. The app now offers everything from airport parking and luggage-concierge services to a currency-exchange program—all ideas that were incubated in-house. “We want to empower the young people within our company,” says Sun, “and make sure that [our platform] offers whatever the customer needs.”

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