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James Carnes

[Photo: courtesy of Adidas]

Most Creative People 2014

James Carnes

Global Creative Director, Adidas

For leading a product marathon
The Most Creative People in business 2014

James Carnes, an 18-year design veteran at Addias, specializes in shepherding game-changing, longer-term projects through years of development. Working with his design teams in Herzogenaurach, Germany and Portland, Oregon, he led three of the company's biggest and most recent launches--the running shoes Boost and Springblade, and Brazuca, the official ball for the 2014 FIFA World Cup. Springblade, a radical design, with 16 flexing cleat-like plastic blades to propel a runner, was the most successful debut by a running shoe in company history.

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