James Carnes

James Carnes, an 18-year design veteran at Addias, specializes in shepherding game-changing, longer-term projects through years of development. Working with his design teams in Herzogenaurach, Germany and Portland, Oregon, he led three of the company's biggest and most recent launches--the running shoes Boost and Springblade, and Brazuca, the official ball for the 2014 FIFA World Cup. Springblade, a radical design, with 16 flexing cleat-like plastic blades to propel a runner, was the most successful debut by a running shoe in company history.