James Carnes, Most Creative People 2014

Global Creative Director, Adidas

For leading a product marathon

The Most Creative People in business 2014

James Carnes, an 18-year design veteran at Addias, specializes in shepherding game-changing, longer-term projects through years of development. Working with his design teams in Herzogenaurach, Germany and Portland, Oregon, he led three of the company's biggest and most recent launches--the running shoes Boost and Springblade, and Brazuca, the official ball for the 2014 FIFA World Cup. Springblade, a radical design, with 16 flexing cleat-like plastic blades to propel a runner, was the most successful debut by a running shoe in company history.

Creativity

James Carnes

Global Creative Director, Adidas

Impact

Here’s how the footprint of the plant-based Impossible Burger compares to beef

White people cause the most pollution, but people of color suffer the most from it

Sweetgreen is redesigning school lunches to make them more healthy–and more fun

Creativity

Tavi Gevinson’s impression of Elizabeth Holmes is bloody good

Miller Lite mocked Dilly Dilly this morning with a new ad but Bud Light already has a response–and you can see it here

You have to see this Cheetos-themed mansion, a real thing that actually exists

Co.Design

Dyson’s $600 task lamp is the closest you’ll get to natural light indoors

McDonald’s new HQ makes it look more like a wellness startup

This new startup makes affordable outdoor furniture–out of ocean plastic

Work Life

5 ways to give yourself more time when it feels like there’s never enough

This is the one simple act that helps me be more creative

Why you need unlike-minded people on your team (and 3 ways to get them)