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Ivan Askwith
Most Creative People 2016

Ivan Askwith

Founder, Askwith & Co. | Los Angeles

For knowing how to get fans more of what they want

An expert in fan engagement and community building, Ivan Askwith specializes in crowdfunding projects that empower fans to overturn studio decisions and resuscitate television shows and movies of yore. Askwith established himself as a Hollywood player by helping writer-producer Rob Thomas raise $5.7 million on Kickstarter to turn his Veronica Mars television show into a 2014 movie. Since then, Askwith has helped breathe new life into beloved franchises such as Reading Rainbow, Super Troopers, and Mystery Science Theater 3000. After earning his bachelor's degree at New York University's Gallatin School of Individualized Study and a masters of science in comparative media studies from MIT (where he worked on media analysis at the school's Convergence Culture Consortium as one of its founding members), Askwith was the head of strategy at Brooklyn-based digital agency Big Spaceship. In 2010, he became vice president of digital media at Lucasfilm, where he oversaw efforts to engage Star Wars fans across web, mobile, and emerging digital channels, including the award-winning redesign of StarWars.com. He launched Askwith & Co. in 2013. He is currently a member of the Producers Guild of America, the Academy of Television Arts and Sciences, and the International Academy of Digital Arts and Sciences.

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