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Gwyneth Paltrow
Most Creative People

Gwyneth Paltrow

Founder/chief creative officer, Goop | Los Angeles

Gwyneth Paltrow is an Academy Award-winning actress turned entrepreneur. She is the chief creative officer of the lifestyle platform Goop, which she founded in 2008 as a blog and newsletter and grew into a full-fledged brand, blending content with an e-commerce business. Paltrow has taken a hyper-involved tack since the very early days of Goop. Before the brand became the far-reaching platform it is today, Paltrow did all of the product recommendations, writing, and creative direction herself. That's given her direct insight into the many moving parts that her media business now encapsulates. Since then, the company has raised $10 million in funding, taken on former Martha Stewart Living Omnimedia head Lisa Gersh as its CEO, and expanded into its own retail experiences with popular pop-up shops based on its high-end lifestyle recommendations.

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