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Gwyneth Paltrow
Most Creative People

Gwyneth Paltrow

Founder/chief creative officer, Goop | Los Angeles

Most Creative People

Gwyneth Paltrow is an Academy Award-winning actress turned entrepreneur. She is the chief creative officer of the lifestyle platform Goop, which she founded in 2008 as a blog and newsletter and grew into a full-fledged brand, blending content with an e-commerce business. Paltrow has taken a hyper-involved tack since the very early days of Goop. Before the brand became the far-reaching platform it is today, Paltrow did all of the product recommendations, writing, and creative direction herself. That's given her direct insight into the many moving parts that her media business now encapsulates. Since then, the company has raised $10 million in funding, taken on former Martha Stewart Living Omnimedia head Lisa Gersh as its CEO, and expanded into its own retail experiences with popular pop-up shops based on its high-end lifestyle recommendations.

Gwyneth Paltrow On The Web
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Forget swag bags: TED conference 2018 attendees are getting $550 Rimowa suitcases

TED gift bags have been known to go a bit overboard. Last year, the conference set up a “gifting experience,” where attendees could stuff their TED-branded Lululemon bags with $170 Creme De La Mer face creams and $129 Google Home speakers. There were $449 G-Ro suitcases that were so popular that they quickly went out of … Continue reading “Forget swag bags: TED conference 2018 attendees are getting $550 Rimowa suitcases”

Forget swag bags: TED conference 2018 attendees are getting $550 Rimowa suitcases
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Goop’s conference featured an HIV/AIDS denier despite outcry

This weekend, Lululemon-clad wellness aficionados descended on New York for the In Goop Health summit, where they learned about trendy workouts, nibbled on Instagram-worthy organic food, and heard from a doctor who doesn’t think HIV causes AIDS, despite conclusive science saying it does. As Jezebel reports, one of the featured speakers at the one-day conference was Dr. Kelly Brogan, … Continue reading “Goop’s conference featured an HIV/AIDS denier despite outcry”

Goop’s conference featured an HIV/AIDS denier despite outcry
News

Goop’s health marketing is under attack again—this time from an advertising watchdog

Goop is under attack, yet again. Gwyneth Paltrow’s lifestyle website is now the target of the advertising watchdog group Truth in Advertising (TINA), which filed a complaint to two California district attorneys who are part of the California Food, Drug and Medical Device Task Force. In the letter, the nonprofit claims it conducted its own … Continue reading “Goop’s health marketing is under attack again—this time from an advertising watchdog”

Goop’s health marketing is under attack again—this time from an advertising watchdog
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