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Greg Hoffman
Most Creative People 2015

Greg Hoffman

CMO, Nike

For keeping Nike in the spotlight
The Most Creative People in business 2015

Throughout his 20-plus years at Nike, Greg Hoffman has helped lead the sports behemoth’s branding, marketing, and design efforts through a variety of roles: vice president of global brand design, vice president of global brand creative, and brand design director for football. Currently, he’s the company's chief marketing officer. Hoffman, who got his start at Nike in 1992 as a design intern, specializes in developing a unified brand voice across the company’s design-centric culture, from store layout and displays to ads to on-site experiences at the biggest events in sports. Prior to Nike, he was a communication and exhibit designer for the Walker Art Center in Minneapolis.

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