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Grace Woo

[Image: Grace Benson Photography]

Most Creative People 2013

Grace Woo

Cofounder

The engineer making screens smarter

MIT-trained engineer and entrepreneur Grace Woo's first company, Pixels.IO created video response (VR) codes. The new technology, hidden in the flickering light of a screen, can send extra data to viewers using a VR reader app without being intrusive (or ugly).

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