Gabriel Weinberg’s privacy-focused search engine, DuckDuckGo, doesn’t track users or log their search histories. What it does is offer peace of mind. Since creating it 11 years ago, his engine has reached 30 million searches a day in 2018, up 50% from a year before, and is poised to grow even faster since Google added DuckDuckGo as a default search-engine option in its latest Chrome browser in more than 60 markets in March 2019. DuckDuckGo has also introduced a browser extension for Firefox and Chrome, and mobile apps for iOS and Android devices that mask users’ search histories, block web trackers, and route browser traffic through encrypted connections whenever possible, allowing users to reduce their digital footprint in ways “that don’t involve much of a sacrifice,” Weinberg says. Since launching a little more than a year ago, the apps and browser extensions have been installed more than 10 million times.