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Fernando Machado
Most Creative People 2019

Fernando Machado

Global chief marketing officer, Burger King | Miami

For arming Burger King with wit
Most Creative People

As the global CMO, Machado is responsible for making Burger King the most creatively irreverent marketer among fast-feeders, and kept a years-long streak alive in 2019 by managing to make McDonald’s the best place to buy a Whopper. “Whopper Detour,” which geo-fenced a 600-foot perimeter around 14,000 McDonald’s locations and triggered a coupon notification for a one-cent Whopper and directions to the nearest BK location, hit 3 billion media impressions, 1.5 million app downloads, and made the BK app No. 1 in the App store.

Fernando Machado On The Web
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