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Eric Eriksson
Most Creative People

Eric Eriksson

Product designer, Facebook | San Francisco, CA

Most Creative People

Eric Eriksson is a product designer for Facebook's Donate feature. During the 2014 Ebola crisis in West Africa, Eriksson and his team hacked together an early version of the tool: a button atop users' news feeds that enabled them to contribute to relief efforts. Then, realizing that users were more likely to donate with fewer distractions, Eriksson and his team streamlined the process by giving users only one charity choice and providing preset amounts for the donations. When the Nepal earthquake hit in early 2015, 760,000 people had donated $16 million in relief. The revamped Donate product plays upon Facebook’s greatest strength—its 1.5 billion connected users—and incorporates a viral element. Users can share a status update when they donate, and that post also contains a donate button that friends can click on.

Eric Eriksson On The Web
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