Dwayne Johnson

Actor, Producer

Before entering the movie industry, Dwayne "The Rock" Johnson had learned the power of connecting with an audience as a successful WWE wrestler. Johnson already had a devoted fan following when he started his acting career with Universal Studios. And while initially all he wanted was a shot in Hollywood, he’s now seeing the caliber of the projects offered increase as he gains more experience. His goal: to continue to produce high-quality entertainment.

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Stories about Dwayne Johnson

Creativity

I scream, you scream, what’s up with all the celebrity ice cream?

Tastier than a sneaker, more reliable than a fashion line, more distinctive than bottled water, ice cream may be the perfect celebrity branding collab.

Creativity

How The Rock took over the Super Bowl

Dwayne Johnson multitasked during the big game, announcing the player lineups for Fox and starring in Super Bowl ads for two different brands.

Creativity

Dwayne Johnson and Dany Garcia invest in Salt & Straw ice cream to make cheat meals more awesome

Portland-based ice cream shop chain Salt & Straw just got a couple more high-profile ownership partners.

Creativity

Dwayne Johnson dives into bottled water with new Voss Water deal

The Rock takes an ownership stake in the company, while becoming the latest celebrity duking it out for your thirst in the bottled-water aisle.

Creativity

Dwayne Johnson drops more Project Rock hustle for Under Armour

The new campaign, by Johnson’s own Seven Bucks Creative, highlights the day-to-day work it takes to be The Rock.

Creativity

Dwayne Johnson Is Back In Full SpokesRock Mode For Under Armour

The Rock uses a variety of athletes’ stories to show there are many ways up the mountain.

Creativity

Startup Funding And Bulletproof Vest For Kids: The Top 5 Ads Of The Week

Famous artworks get new limbs, Winona Ryder dances with Elizabeth Olsen for H&M, and The Rock gets hyped up for his new collection with Under Armour.

Creativity

Dwayne Johnson Sweats Out His Origin Story In New Under Armour Ad

Can you smell what The Rock is selling?

News

Blake Shelton is the 27th white man to be chosen as People’s “sexiest man alive” out of 29 men total

For the blissfully unaware, People magazine published its annual “Sexiest Man Alive” package earlier today: its bland celebration of heteronormative idolatry and its annual sacrifice to the Hollywood PR gods. This year, the honor went to singer Blake Shelton, an uninspired choice in more ways than one. In its 32-year history, the list has largely been … Continue reading “Blake Shelton is the 27th white man to be chosen as People’s “sexiest man alive” out of 29 men total”

News

Dwayne Johnson just launched his own creative ad agency

Anyone who’s followed The Rock’s career knows never to underestimate the man known as Dwayne Johnson, or put his 6-foot-5, 258 lb frame in any specific career box. Otherwise you’d never have guessed the same guy who asked WWE fans if they could smell what he was cookin’ would one day sing in a hit Disney … Continue reading “Dwayne Johnson just launched his own creative ad agency”

Creativity

The “SNL” Finale Proves We’ve Learned Nothing From The Election

On the season finale of “SNL,” the cast seems pretty sure that Trump won’t survive the summer. How did being sure work out last time?

Creativity

Samsung Goes Surfing Again, Gatorade Animates Usain Bolt: The Top 5 Ads Of The Week

Dwayne Johnson wants you to open Ballers, Ford is using tequila waste to make car parts, and Heathrow Airport makes flying adorable.

Impact

They’re building a 15-minute city from scratch in the Utah desert

Impact

This Dutch construction innovation shows it’s possible to quickly retrofit every building

Impact

Coral reefs are dying, but there’s a tiny bit of good news about what happens when they’re gone

News

‘Don’t Look Up’ and ‘Search Party’ offer competing visions of end-times satire

News

‘Be afraid and wait for the worst’: What to know about the Ukraine cyberattack

News

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Dwayne Johnson

Actor, Producer

Stories about Dwayne Johnson

I scream, you scream, what’s up with all the celebrity ice cream?

Tastier than a sneaker, more reliable than a fashion line, more distinctive than bottled water, ice cream may be the perfect celebrity branding collab.

How The Rock took over the Super Bowl

Dwayne Johnson multitasked during the big game, announcing the player lineups for Fox and starring in Super Bowl ads for two different brands.

Dwayne Johnson and Dany Garcia invest in Salt & Straw ice cream to make cheat meals more awesome

Portland-based ice cream shop chain Salt & Straw just got a couple more high-profile ownership partners.

Dwayne Johnson dives into bottled water with new Voss Water deal

The Rock takes an ownership stake in the company, while becoming the latest celebrity duking it out for your thirst in the bottled-water aisle.

Dwayne Johnson drops more Project Rock hustle for Under Armour

The new campaign, by Johnson’s own Seven Bucks Creative, highlights the day-to-day work it takes to be The Rock.

Dwayne Johnson Is Back In Full SpokesRock Mode For Under Armour

The Rock uses a variety of athletes’ stories to show there are many ways up the mountain.

Startup Funding And Bulletproof Vest For Kids: The Top 5 Ads Of The Week

Famous artworks get new limbs, Winona Ryder dances with Elizabeth Olsen for H&M, and The Rock gets hyped up for his new collection with Under Armour.

Dwayne Johnson Sweats Out His Origin Story In New Under Armour Ad

Can you smell what The Rock is selling?

Blake Shelton is the 27th white man to be chosen as People’s “sexiest man alive” out of 29 men total

Dwayne Johnson just launched his own creative ad agency

The “SNL” Finale Proves We’ve Learned Nothing From The Election

On the season finale of “SNL,” the cast seems pretty sure that Trump won’t survive the summer. How did being sure work out last time?

Samsung Goes Surfing Again, Gatorade Animates Usain Bolt: The Top 5 Ads Of The Week

Dwayne Johnson wants you to open Ballers, Ford is using tequila waste to make car parts, and Heathrow Airport makes flying adorable.

Impact

They’re building a 15-minute city from scratch in the Utah desert

This Dutch construction innovation shows it’s possible to quickly retrofit every building

Coral reefs are dying, but there’s a tiny bit of good news about what happens when they’re gone

News

‘Don’t Look Up’ and ‘Search Party’ offer competing visions of end-times satire

‘Be afraid and wait for the worst’: What to know about the Ukraine cyberattack

Omicron is driving a wave of restaurant cancellations, but it’s not as stark as it was in 2020

Co.Design

The painful irony behind today’s suburban shopping malls

These glowing turntables by Brian Eno feel like the future of music

Why New York’s iconic Palace Theatre is being raised 30 feet off the ground

Work Life

You must stop protecting yourself from professional failure

The future of work is asynchronous

The joy, humility—and beauty—of a lifetime of new beginnings