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Doug Ulman

Bloomberg via Getty Images

Most Creative People

Doug Ulman

President & CEO, Pelotonia

As the CEO of Livestrong from 2000 to 2014, three-time cancer survivor Doug Ulman had the daunting task of maintaining the brand's strength throughout the Lance Armstrong blood-doping scandal. Currently, Ulman is CEO of Pelotonia, a nonprofit that organizes an annual three-day bicycling tour to raise money for cancer research. He is also on the board of directors of Root Insurance.

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