In the past year, Wieden+Kennedy has delivered a bracing “Equality” campaign for Nike (featuring LeBron James, Serena Williams, and Gabby Douglas) and a rousing Oscars commercial with viral vlogger Casey Neistat for Samsung. But Colleen DeCourcy, who shifted to chief creative officer in October 2016, isn’t content to simply keep pushing forward. “Every day is about turning things five degrees to the left,” she says. Key to this mission is the Lodge, Wieden+Kennedy’s Portland, Oregon–based tech and innovation unit, which DeCourcy founded in 2013 and has incubated ever since. The group has produced some of the agency’s most groundbreaking recent work, such as building a Verizon smartphone within Minecraft that allows players to make real video calls and developing a quirky AI customer service bot that serves as Soylent’s new spokesperson. The Lodge is currently developing new projects for Nike and Samsung that will debut in 2017.