Cindy Holland is vice president of original content at Netflix, where she is responsible for acquiring, producing, and launching original series, documentaries, and stand-up comedy specials for Netflix’s 81.5 million (and counting) global members. In 2015, Netflix nearly doubled its original programming, cranking out some 600 hours of new series and movies that it hopes will attract even more subscribers. With a $5 billion annual budget, Holland has already green-lighted projects such as Baz Luhrmann’s musical drama The Get Down, about the birth of hip-hop, an upcoming sitcom created by cult comedian Maria Bamford called Lady Dynamite, and Chelsea Handler’s new talk show, Chelsea. Those will follow recent successes like true-crime phenomenon Making a Murderer and Aziz Ansari’s critical hit Master of None. Under her purview, Netflix also launched an Emmy Award-winning slate of series, including House of Cards and Orange Is the New Black, and Emmy-nominated Marvel’s Daredevil, Unbreakable Kimmy Schmidt, and Bloodline. The Stanford University grad got her start working for the e-commerce startup Kozmo.com, and for film production companies including Mutual Film Company and Baltimore/Spring Creek. She arrived at Netflix in 2002 and was part of the team that helped build out the company’s mail-order DVD service. In 2009, she began overseeing streaming licensing deals with studios and networks, and in 2011 she helped launch Netflix’s original programming division—which at the time was considered an experiment.