Chris Jaffe is Vice President of Product Innovation at Netflix. He oversees all platform innovation on television, mobile, tablet, and the internet, helping Netflix continually improve its service for members. In 2018, his team launched the mobile feature that allows users to click on a row of Instagram Stories-like circles and preview trailers of original content. The other focus of his job is to develop better, more efficient means for users to discover Netflix’s vast array of original TV shows and movies through non-traditional marketing.
Prior to joining Netflix, Jaffe was Senior Director of User Experience Design at Yahoo where he led innovation for video and social advertising products. He also served as a design and user experience consultant for tech companies. Jaffe started his career as a professional photographer, specializing in underwater pictures of sea life in far reaches of the world.