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Chance The Rapper

[Photo: Zoe Rain]

Most Creative People 2016

Chance The Rapper

Musician, Chance The Rapper | Chicago

For generating music that's priceless
Most Creative People

Rising hip-hop star Chance the Rapper has a unique voice, four acclaimed releases, and a fast-growing fan base that includes Kanye West (who tapped him for a high-profile slot on his most recent album). One thing he doesn’t have? A record deal. Though any label would love to sign him, the Chicago-based musician has always given his music away, including his most recent project, the critically adored album Coloring Book (2016). Chance released his first mixtape for free in 2012, when he was 19 years old, and committed to the idea of giving his music away as a guiding principle for his career. Instead, he makes his money touring and selling a random assortment of merchandise from the usual (T-shirts) to the bizarre (socks, Styrofoam cups). 

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Heineken still hasn’t recovered from Chance the Rapper calling its ad racist

If you’ve ever doubted the needle-moving power of Twitter influencers, pour one out for Heineken. The Dutch beer brewer suffered a significant dip in consumer sentiment after one of its commercials was called racist by Chance the Rapper, and more than two weeks after it pulled the ad out of rotation, the company still hasn’t … Continue reading “Heineken still hasn’t recovered from Chance the Rapper calling its ad racist”

Heineken still hasn’t recovered from Chance the Rapper calling its ad racist
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