For generating music that's priceless
Rising hip-hop star Chance the Rapper has a unique voice, four acclaimed releases, and a fast-growing fan base that includes Kanye West (who tapped him for a high-profile slot on his most recent album). One thing he doesn’t have? A record deal. Though any label would love to sign him, the Chicago-based musician has always given his music away, including his most recent project, the critically adored album Coloring Book (2016). Chance released his first mixtape for free in 2012, when he was 19 years old, and committed to the idea of giving his music away as a guiding principle for his career. Instead, he makes his money touring and selling a random assortment of merchandise from the usual (T-shirts) to the bizarre (socks, Styrofoam cups).