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Carly Ayres
Most Creative People

Carly Ayres

Partner, HAWRAF | New York, NY

The Most Creative People in business

When Co.Design asked Carly Ayres and two other New York design firms to create an image that best encapsulated the 2016 presidential election, Ayres and her team at HAWRAF designed a poster with a list titled “This is a political poster.” But the items that followed had nothing to do with political parties and campaign madness. "We thought, what is the absence of that, what's something we want to draw people’s attention to?" she said. "For us, that was what is the impact you can have as individual on society, on the world." Simple service items like being nice, volunteering, seeing someone else’s perspective, and voting are a few ways to break through the current political noise.

She is a founding partner at HAWRAF, an interactive design and technology studio based in New York. From generative identity systems for orchestras that react to sound to mirrored selfie posters for dental startups, HAWRAF creates interactive communications for consumer-facing brands that help them engage and have more meaningful, authentic interactions with their end users.

Prior to HAWRAF, Carly worked as a writer humanizing artificial intelligence and evolving the Google logo. She's given voices to Fortune 500 companies and chatbots alike, as well as written extensively on the field of design for publications like Core77 and Wallpaper*. She has spoken at conferences from Stockholm to Belfast on how to treat design like a conversation and why you should invite your audience to say something back.

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