For beefing up meatless food
With East Village hotspot Superiority Burger, which opened last year, chef Brooks Headley has quickly become one of New York's most talked-about, new culinary voices. His vegetarian food—including the now-famous signature meatless hamburger—is attracting even hardcore meat eaters. Headley created his signature veggie burger for fun while working as a pastry chef at Mario Batali’s high-end restaurant Del Posto, and in 2015—after fostering anticipation with several much-discussed veggie burger pop-ups—he opened his own spot to share the irresistible creation. It was an immediate phenomenon (The New York Times awarded the place an impressive two stars), with vegetarians and meat lovers alike lining up for the grain-based burgers and often ambitious daily specials. Headley has no specific plans to expand at the moment, although he’s open to the idea, and will grow the brand with a cookbook planned for 2017.