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Brian Niccol
Most Creative People

Brian Niccol

CEO, Taco Bell

As Taco Bell’s CEO, Brian Niccol is at the forefront of nurturing new ideas and creative menu items at the fast food chain. He is obsessed with keeping customers returning for inventive food choices and forging an emotional connection with the brand. Niccol joined the Taco Bell team in 2011 as head of marketing and innovation after working at parent company Yum Brands’ other popular chain, Pizza Hut.

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