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Bonnie Brooks
Most Creative People 2010

Bonnie Brooks

President

The Bay

When Bonnie Brooks first took the helm of Hudson's Bay Company in 2008, the brand was flailing, with an over-stretched staff that had packed stores with a confusing, too-broad array of merchandise. Brooks--who revitalized Hong Kong's Lane Crawford department store and served as editor-in-chief of the fashion magazine Flare--refreshed the Bay by dropping 800 brands and introducing 220, including Brian Atwood, Pierre Hardy, and Balmain. The changes paid off: in the space of two years, Canada's oldest department store was racking up record profits.

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