Bob Bowman

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Bob Bowman

President, CEO, MLB Advanced Media

Bob Bowman is the president and CEO of Major League Baseball Advanced Media, or BAM. The MLB subsidiary is an unexpected tech powerhouse, having designed industry-leading apps and systems to broadcast live events on digital platforms and devices. He is a former president of ITT, founded howtoguru.com, a "sports instructional site," and served as CEO of consumer technology retailer Outpost.com.

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Stories about Bob Bowman

MLB Advanced Media’s Bob Bowman Is Playing Digital Hardball. And He’s Winning.

MLB Advanced Media’s Bob Bowman Is Playing Digital Hardball. And He’s Winning.

Major League Baseball Advanced Media–BAM, for short–is as technologically sophisticated as any company, anywhere. Here’s how a winning and profitable strategy is being built by an online player that breaks all the rules.

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