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B.J. Novak
Most Creative People 2016

B.J. Novak

Cofounder, Li.st | Los Angeles

For putting everything in order

B.J. Novak is a cofounder of Li.st, a social platform that allows people to create and share content via the ultimate Internet-friendly format: the list. The app, launched in October 2015, is popular with comedians and celebrities, and is being used by established media companies like the Wall Street Journal and The New York Times to adapt longer-form journalism to easy-to-read lists. Novak is also known for his work on NBC’s Emmy Award-winning comedy series The Office as an actor, writer, and executive producer, as a standup comedian, and for his performances in films such as Quentin Tarantino’s Inglourious Basterds and Disney’s Saving Mr. Banks. He will next appear in The Founder alongside Michael Keaton. His debut collection of short stories, One More Thing: Stories and Other Stories, was a New York Times best seller, and Novak’s children’s book, The Book With No Pictures, is a #1 New York Times best seller. 

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