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Asa Caap
Most Creative People

Asa Caap

Cofounder/CEO, Our/Vodka | Stockholm, Sweden

Most Creative People

Åsa Caap is a Swedish inventor-entrepreneur and the cofounder and CEO of Our/Vodka. Caap is a self-described "intrapreneur"--someone who inspires innovation inside an established company--and Our/Vodka is a study in intrapreneurship. From 2010, Caap has been growing the brand inside French wine and spirits giant Pernod Ricard, where she worked as innovation director for Absolut Vodka. Our/Vodka is a global vodka made by local partners in cities around the world so that each city's version is unique. As CEO of the brand, Caap partners with entrepreneurs to help set up their facilities, which include tasting rooms and bars. The distillers then run the operation as their own, creating vodkas based on the same Pernod Ricard formula, but with local ingredients for a distinct flavor. Since its founding, Our/Vodka now has outposts in six cities, from Berlin to Detroit.

Asa Caap On The Web
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