Amy Gu, Most Creative People 2015

General Manager, China, Evernote

For getting China to take note

The Most Creative People in business 2015

Amy Gu, general manager of Evernote China, bounced from computer engineering in Nanjing to journalism in Hong Kong to business school at Stanford. Along the way, she strategized for China Mobile and British Telecom, and launched two Internet startups. Gu’s cross-cultural savvy and ability to wear many hats prepared her to bring Evernote to China--overseeing everything from marketing and business development to IT operations, customer support, and product improvement.

Innovation By Design

Amy Gu

General Manager, China, Evernote

Stories about Amy Gu

How A VC Managing Partner Identifies Truly Innovative Ideas

Amy Gu helps startups figure out an answer to that elusive question: What problem is their product solving–and can consumers live without it?

Meet The Jury Of The 2018 Innovation By Design Awards

The entry period is now closed. Stay tuned for information on next year’s competition.

Impact

To fix the climate, we have to fix our soil

High CO2 levels will wreck plants’ nutritional value, so don’t plan on surviving on vegetables

This mobile cinema is helping women in Pakistan learn their rights

Creativity

That tone-deaf Ancestry ad was playing on Canadian emotions about Americans

Netflix is opening a production hub in NYC

HBO rebukes Trump for tweeting a Game of Thrones meme

Co.Design

An ex-Apple designer explains why Cupertino didn’t address screen addiction earlier

The real reason why luxury fashion brands love the art world

Furniture made out of old jeans is way more beautiful than it sounds

Work Life

Running a business helped me recover from burnout. Here’s how

Five things every cover letter needs and one thing to delete

5 surprising lessons I learned when I stopped using social media for a month