As cofounder of the Black Lives Matter organization, Alicia Garza is adamant about the importance good design can play to mobilize a cause. Garza first spawned the use of the #blacklivesmatter hashtag in 2013 after writing a Facebook post in response to the acquittal of George Zimmerman in the death of unarmed teenager Trayvon Martin. "Black people. I love you. I love us. Our lives matter,” she wrote.
Since then, Garza has worked to connect the string of activist networks that drive the social justice movement forward, through unified identity and branding and by using design to convey a clear and powerful message. She knows how to effectively harness the digital sphere to engage a broad audience.
"This iteration of the generations-old movement for black freedom is coming in the age of technology, and that’s really different from any other time in history," she told Fast Company in 2016. ”We can connect with each other across geographical boundaries now. A lot of the ways we use design and technology is based on needing new ways to connect with people and meet people where they’re at. We can be more grounded in the problems that they face and in their own processes in helping to design solutions to make a better world."