Adam Seifer cofounded Everplans in 2012 as an end-of-life-related content site. A year later, Seifer and co-chief executive Abby Schneiderman evolved to a mobile-optimized consumer platform where users could build a digital vault for everything from bank account info and medical advance directives to recipes that could be accessible to a partner, lawyer, or other designee. In 2015, they also launched Everplans Professional, a cobranding opportunity for financial advisers, insurance agents, and estate attorneys to enhance and extend their client relationships.
In 2015, more than 2 million people sought advice from Everplans’ library of 2,500-plus articles (Google “Catholic funeral traditions,” and Everplans tops the Vatican in results). More than 15,000 subscribers have gotten their affairs in order through the site, and more than 100 professionals have come aboard to set up accounts for clients. Now, the company is developing partnerships with corporate HR departments. The mission going forward is to make sure people are introduced to Everplans at a "trigger" point in their lives—planning a will, starting a new job—by a person they trust. Prior to Everplans, Seifer was part of the team that launched sixdegrees.com, one of the first online social networks, in 1996. Four years later, he and his partners sold it for $120 million right before the tech bubble burst. He next cofounded Fotolog, an early photo sharing and micropublishing site that sold for $93 million in 2007.