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A showcase for ingenious design solutions.
New workplaces, new food sources, new medicine—even an entirely new economic system.
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Profiles of the high-level business leaders behind progressive, creative, and innovative organizations
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Abigail Jacobs is the VP of brand marketing, public relations and social media at West Elm, a subsidiary of Williams-Sonoma, Inc. As VP, Jacobs helped broker a deal with DIY retail site Etsy to sell user products in West Elm catalogs.
Highlights from Most Creative People 2016
For making history
For moving Apple into the doctor's office
For televising the revolution
For building China's biggest ride-sharing business at breathtaking speed
For turning a storied fashion house into a $1 billion juggernaut
For offering Netflix viewers a lot more to binge on
For saving lives by saving time
For getting elemental
For extending Amazon's reach, one vendor at a time
For empowering former prisoners
For shaking up sports
For steering Ford in a more adventurous direction
For helping to hack the bad guys
For keeping Starbucks--and farmers everywhere--full of beans
For storing data on DNA
For making infomercials binge-worthy
For creating and curating the most clickable content on the Internet
For enabling nurses to create their own solutions
For treating virtual reality as an art form
For seeing the people behind the code
For developing female entrepreneurs across Africa
For disrupting India's $49 billion consumer packaged goods market
For stretching Nike in new directions
For seizing the moments
For getting us off the grid
For channeling teenage wanderlust toward social good
For moving at breakthrough speed
For putting a new face on H&M
For hearing the deaf community
For restoring the Force to "Star Wars"
For redrawing digital design
For leading a millennial girl gang
For generating music that's priceless
For turning leggings into art
For giving women a shot
For shaking up the hidebound business of broadband
For being a voice of change
For helping us make arrangements
For expanding Intel's arsenal
For finding innovation on the front lines
For continuing to stand up for gender equality
For fostering harmony between mashup artists and copyright holders
For lowering the grocery bill
For mixing comedy with commentary
For checking in
For pinpointing the secrets of success
For opening doors and hearts
For seeing the whole student
For luring DIY to defense
For being a knockout filmmaker
For having interior motives
For giving Snoop's product line some California cool
For bringing exercise to the enterprise
For teaching businesses to read Kafka
For putting everything in order
For giving STEM an after-school boost
For connecting the LGBT community to lifesaving opportunities
For being a fresh voice in messaging
For going with the flow
For knowing how to get fans more of what they want
For being an angel of death
For enabling huge companies to figure out the future, faster
For finding the winners in China's tech scene
For expanding with style
For spreading hospitality
For helping ex-offenders--and detainees--get their lives back
For engineering microbes for new products
For providing refugees with a pathway to employment
For importing the cult of Muji to the United States
For combining razor-sharp storytelling with product marketing
For getting television fans off the couch
For turning mobile phone payments into credit histories
For taking radical steps to improve corporate culture
For modernizing Mexico City
For letting us all be digital Michelangelos
For breathing new energy into jazz
For applying the VC model to philanthropy
For seeing beyond the cosmetic
For finding a good return on social impact
For energizing brands
For beefing up meatless food
For discovering drug links in hashtags
For making a joint effort
For creating a unicorn business