Abby Schneiderman, a serial entrepreneur, was using various websites to help plan her wedding in 2010 and looked for a corollary for planning life’s Final Event—but found nothing. The void hit home when her brother was killed by an impaired driver during Everplans’ early days, leaving Schneiderman's family to track down and make sense of all his personal information.
Everplans launched in 2012 as an end-of-life-related content site. A year later, Schneiderman and cofounder Adam Seifer evolved to a mobile-optimized consumer platform where users could build a digital vault for everything from bank account info and medical advance directives to recipes that could be accessible to a partner, lawyer, or other designee. In 2015, they also launched Everplans Professional, a cobranding opportunity for financial advisers, insurance agents, and estate attorneys to enhance and extend their client relationships.
In 2015, more than 2 million people sought advice from Everplans’ library of 2,500-plus articles (Google “Catholic funeral traditions,” and Everplans tops the Vatican in results). More than 15,000 individual subscribers have gotten their affairs in order through the site, and more than 100 professionals have come aboard to set up accounts for clients. Now, the company is developing partnerships with corporate HR departments. The mission going forward is to make sure people are introduced to Everplans at a "trigger" point in their lives—planning a will, starting a new job—by a person they trust. Prior to Everplans, Schneiderman cofounded the early music social network Haystack in 2004, and later served as a principal at a tech incubator.