Current Issue
This Month's Print Issue

Follow Fast Company

We’ll come to you.

The fashion conglomerate owns 14 luxe brands, such as Gucci and Alexander McQueen. And by 2015, all of them will do something very unindulgent: Each will undergo a meticulous, unparalleled environmental review, publicly identifying waste and costs through-out its system. Then they'll adjust products and their production lines to make themselves greener. "It's not something that's in addition to what we're doing; it's completely at the core of what we are doing," says PPR chairman and CEO Francois-Henri Pinault.

What will this look like? "We want to act green in a unique way for each of the brands," says Jochen Zeitz, who launched the project. Puma was the first to undergo the accounting, and the result is a collection of shoes and accessories made from 100% biodegradable or recycled material. Other changes continue to roll out. But for higher-end brands, with customers less eager to try new materials, PPR will find other ways to save: LEED-certified offices and stores, eco-friendly packaging, and investments that offset carbon emissions.

[Flowers: Vorkot via Shutterstock]