“Most rock music is used for catharsis,” says OK Go bandleader and video director Damian Kulash. “That’s true for us, too, but our songs’ videos were also being used as teacher’s aids.” They figured, Why not make it official? Last year, the musicians partnered with AnnMarie Thomas, director of the University of St. Thomas’s Playful Learning Lab, to launch the nonprofit OK Go Sandbox. This online resource for teachers, sponsored by Google, Morton Salt, and Cognizant Technology Solutions, offers STEAM-related activities and challenges based on the band’s videos. One example, which has been viewed 340,000 times, reveals the math (and spreadsheets) behind their viral music video for “The One Moment,” which slowed a 4.2-second-long chain reaction to sync with the song. Their latest initiative is a contest in conjunction with Jeff Bezos’s Blue Origin and Cognizant that will place a student’s art experiment (to be announced in May) aboard Blue Origin’s New Shepard launch vehicle, a reusable craft designed to take payloads—and eventually, people—into suborbital space.