These are the 397 most inspiring, innovative designs of 2018

Winner:Web Design

Aesop.com

Work & Co

See Credits

Jon Jackson - Partner, Design; Tiago Luchini - Partner, Technology; Dever Thomas - Design Director; Laura Pence Ambrose - Group Design Director; Michael Evans - Director of Product Management; Fernando Andrade - Technology Director; Virginie Delannoy - Associate Design Director; Andrew McBride, JP Lages - Design Lead; Juliana Gaiba, Brian Nguyen, Sang Kim - Senior Designer; Elizabeth Gaynor, Julie Basque - Senior Product Manager; Wesley de Souza, Marko Niciforovic, Josh Rounsville, Matt Sacks, Jay Moretti - Senior Developers; Glauber Sampaio, Marco Vincit - Designer; Owen Herterich, Elizabeth Morrison, Gaston Figueroa - Developer; Aniket Sharma, Denise Miceli - Senior QA; Mila Rudnouskaya, Olesia Velychko - QA analyst

Honorable Mention:Web Design

Hippo

Work & Co

See Credits

Mohan Ramaswamy - Partner, Strategy; Thadeu Morgado - Partner, Design; Laura Pence Ambrose - Group Design Director; Ian Lyckland - Product Management Lead; Gustavo Balestraci - Design Lead; Juliana Gaiba, Joris Rigerl, Felipe Victor, Lucas Teixeira - Senior Designer; Rafael Lucas - Designer

See past winners: 2017 | 2016 | 2015 | 2014 | 2013 | 2012

All Stories In Innovation By Design

Co.Design

Design will kill marketing, says Ikea’s former design chief

Marcus Engman is leaving Ikea to run a consultancy that convinces companies to spend their marketing budget on what matters: design.

Co.Design

Dyson’s latest product is a $550 hair curler

After six years and $31 million in development, Dyson is launching the Airwrap, a device that creates ringlets using a bit of aerospace-inspired physics.

Innovation By Design

Meet Krewe, the eyewear brand that New Orleans (and Beyoncé) built

The five-year-old brand’s founder is focused on giving back to his native New Orleans and putting it on the map of fashion-forward cities.

Innovation By Design

There’s even a Warby Parker of towels now

Weezie wants to shake up a mundane industry with design.

Innovation By Design

What the healthcare industry could learn from Lyft and Airbnb

The sharing economy is built upon service and interaction designs that engender interpersonal trust. Healthcare organizations could learn from it.

Innovation By Design

The future of web design is less, not more

Low-Tech Magazine’s new website is solar-powered, which means it goes offline in cloudy weather.

Innovation By Design

This building’s giant sundial shows how much energy it’s making

It’s one of the most efficient buildings in the country–but its most unique design feature might be the 40-foot-tall installation in the atrium.

Innovation By Design

Dieter Rams wants Silicon Valley to stop

In Gary Hustwit’s highly anticipated new documentary “Rams,” the legendary industrial designer indicts the world he helped create.

Innovation By Design

This long-lost Eames design is being produced for the first time

In the 1940s, radio companies rejected the Eameses’ designs as being “too modern.” Not anymore.

Innovation By Design

Winner:Web Design

Work & Co

Honorable Mention:Web Design

Work & Co

All Stories In Innovation By Design

Design will kill marketing, says Ikea’s former design chief

Marcus Engman is leaving Ikea to run a consultancy that convinces companies to spend their marketing budget on what matters: design.

Dyson’s latest product is a $550 hair curler

After six years and $31 million in development, Dyson is launching the Airwrap, a device that creates ringlets using a bit of aerospace-inspired physics.

Meet Krewe, the eyewear brand that New Orleans (and Beyoncé) built

The five-year-old brand’s founder is focused on giving back to his native New Orleans and putting it on the map of fashion-forward cities.

There’s even a Warby Parker of towels now

Weezie wants to shake up a mundane industry with design.

What the healthcare industry could learn from Lyft and Airbnb

The sharing economy is built upon service and interaction designs that engender interpersonal trust. Healthcare organizations could learn from it.

The future of web design is less, not more

Low-Tech Magazine’s new website is solar-powered, which means it goes offline in cloudy weather.

This building’s giant sundial shows how much energy it’s making

It’s one of the most efficient buildings in the country–but its most unique design feature might be the 40-foot-tall installation in the atrium.

Dieter Rams wants Silicon Valley to stop

In Gary Hustwit’s highly anticipated new documentary “Rams,” the legendary industrial designer indicts the world he helped create.

This long-lost Eames design is being produced for the first time

In the 1940s, radio companies rejected the Eameses’ designs as being “too modern.” Not anymore.

Sick of midcentury modern? Here’s where to buy today’s best design

Skip the spindly leg sofas and knockoff Eames chairs, and try these shopping destinations instead.

Impact

Scientists have found a way to create energy from the night sky

This man says Big Tech is ‘the greatest threat to democracy since the Civil War’

Should we outlaw SUVs?

Creativity

The perils of Netflix’s rumored password sharing crackdown

This extreme, torture-horror haunted house pays $20k if you finish it—but nobody ever has

Great marketing lifted Nike’s Mark Parker and Under Armour’s Kevin Plank—but it couldn’t save them

Co.Design

The psychology of why haunted houses scare us silly

The year’s best microphotographs capture a world our eyes can’t see

The longest flight in the world looks like an ergonomics nightmare

Work Life

Why being a little terrified is good for you

This is what acting can do to your brain

The illegal interview mistake women say companies are making