Design will kill marketing, says Ikea’s former design chief
Marcus Engman is leaving Ikea to run a consultancy that convinces companies to spend their marketing budget on what matters: design.

Sidney Lim, Senior Designer Chris Moody, Chief Design Officer Brian Boylan, Mentor Neil Cummings, Creative Director Calle Enstrom, Senior Designer Pierre Antoine Arlot, Programme Director Colophon Foundry, Typography Richard Coldicott, Animator Agence Zélé, Signage Design Agence Dream On, Implementation Agency Cassie Simpson, Account Manager
Emma Barratt, Creative Director; Sidney Lim, Senior Designer; Larissa Maris, Programme Director; Matthias Hoegg, Senior Animator; Tom Bennett, Designer; Franc Falco, 3D Modeller
Lisa Smith — Design Director; Mads Poulsen — Senior Designer; Melissa Scott — Senior Designer; Alvin Aronson — Designer; Jeanette Abbink — Designer; James Kape — Designer; Mike Abbink — Typography; Johnny Selman — Illustrator; Kate Nielsen — Account Manager; Jessica Chalifoux — Account Manager; Sam Wilson — Strategy Director
Jordan Crane, Design; Karl Heiselman, Design; Paige Reilly, Account Manager; Mike Abbink, Design; Brian Boylan, Mentor