Design will kill marketing, says Ikea’s former design chief
Marcus Engman is leaving Ikea to run a consultancy that convinces companies to spend their marketing budget on what matters: design.

See CreditsDan Gray - Head of Studio; Peter Pashley - Head of Development; Neil McFarland - Head of Improvement; Adrienne Law - Producer; Jonathan Topf - Lead Designer; David Fernández Huerta - Art Director; Todd Baker - Sound Director; Manesh Mistry - Lead Programmer; Michael Anderson - QA Lead; Lea Schönfelder - Senior Designer; Joel Beardshaw - Senior Designer; Florian Veltman - Designer; Lauren Cason - Senior Artist; Max van der Merwe - Senior Technical Artist; Danette Beatty - Artist; Van Le - Senior Programmer; Matthew Newcombe - Senior Programmer; Alejandro Cámara - Programmer
See CreditsCesar Corral-Castilla- Designer; Kevin Harper - VR Engineer; Kota Kobyashi - Designer
See CreditsJames Griffin, Product Lead; Jay Chan, Lead Designer; Holly Brennan, Lead Researcher; Anders Brevik, Unity/App Developer; Kevin Malkic, Unity/App Developer; Paul Springlett, Full Stack Software Developer; Dain Demmel, Creative Technologist; Derek Thorpe, QA Engineer; Gayane Gevorgyan, Delivery Coach; Emma Nordung, Delivery Coach
See CreditsPeng Cheng, Co-Founder, PauseAble; Marcus Woxneryd, Co-Founder, ustwo; Erik Alfredsson, Developer; Boris Kachscovsky, Developer; Jérémy Godefroid, Visual Design; Mikael Widerström, User Experience; Anna Felicia Valdés, Project Manager; Fredrik Wallin, Copywriter/Marketing; Steve Bittan, Copywriter/Marketing; Todd Baker, Sound Design








