Design will kill marketing, says Ikea’s former design chief
Marcus Engman is leaving Ikea to run a consultancy that convinces companies to spend their marketing budget on what matters: design.

ITECH Master Thesis, Kyriaki Goti and Shir Katz Institute for Computational Design and Construction(ICD), Institute of Building Structures and Structural Design (ITKE),University of Stuttgart Supervisors:Prof. Achim Menges, Prof.Jan Knippers Tutors: Ehsan Baharlou, Lauren Vasey