Co.Design
Design will kill marketing, says Ikea’s former design chief
Marcus Engman is leaving Ikea to run a consultancy that convinces companies to spend their marketing budget on what matters: design.

Dr. Sander van der Linden and Jon Roozenbeek (Academic/Research Team, University of Cambridge) Ruurd Oosterwoud, DROG/Bad news (founder and content production) Studio Gusmanson (Bas Janson, game design lead)