Design will kill marketing, says Ikea’s former design chief
Marcus Engman is leaving Ikea to run a consultancy that convinces companies to spend their marketing budget on what matters: design.

Design and UI: Universal Favourite App engineers: Work in Progress Branding agency: Principals Behavioural economics: The Behavioural Architects Illustrator: Janine Rewell Copywriting: John Kerswell (White Label Words)
Product, design & art direction: Universal Favourite. Chocolate Production: Bakedown Cakery. Photography: Christopher Morris. Styling: Jessica Johnson