Design will kill marketing, says Ikea’s former design chief
Marcus Engman is leaving Ikea to run a consultancy that convinces companies to spend their marketing budget on what matters: design.

Ben Cooper Tricky Jigsaw Project Director David Jackson M&C Saatchi Sydney Position Creative Director Luke Simkins M&C Saatchi Sydney Creative Director Michael Canning Company M&C Saatchi Sydney Executive Creative Director Ben Welsh M&C Saatchi Sydney Executive Creative Director Lauren Thompson Tricky Jigsaw Project Director Josh Bryer Tricky Jigsaw Creative Paul Coles M&C Saatchi Sydney Group Head Karlee Weatherstone Company M&C Saatchi Sydney Group Account Director Ross Dixon Tricky Jigsaw Executive Product Director Jason Crane Tricky Jigsaw Customer Experience Lead Ulrik Gotsche Tricky Jigsaw Position Customer Experience Strategist Roger Calaf Tricky Jigsaw Product Engineer Kevin Brown Company M&C Saatchi Sydney Head of Tech Ben Patterson M&C Saatchi Sydney Product Engineer Name Richard Sellies M&C Saatchi Sydney Digital Designer Laura Stevenson, M&C Saatchi Sydney Senior Account Director John Marshall M&C Saatchi Sydney Senior Account Director Justin Payne M&C Saatchi Sydney Account Manager Jamie Watson M&C Saatchi Sydney Senior Strategist Mick Perry M&C Saatchi Sydney Executive Producer Josh Moore M&C Saatchi Sydney Filmographer Lil Schroeder M&C Saatchi Sydney Senior Broadcast Producer Olivia Reddy M&C Saatchi Sydney Producer Lucinda Hayden M&C Saatchi Sydney Content Producer Mitchell Brown Vert Design Industrial Design Andrew Simpson Vert Design Industrial Design Belinda Arundell NRMA Product Lead Jane Merrick NRMA General Manager- Marketing & Customer Experience Karissa Fletcher NRMA Senior Manager, Brand Strategy, Product Comms And Product Delivery