Design will kill marketing, says Ikea’s former design chief
Marcus Engman is leaving Ikea to run a consultancy that convinces companies to spend their marketing budget on what matters: design.

Nick Eagleton, Creative Director; Katherina Tudball, Design Director; Jonathan Brodie, Senior Designer; Piers Komlosy, Senior Designer; Hannah Yates, Design Manager; Jay Dingle, Animator; Matilda Scullion, Strategist; Suzanne Neal, Account Director
Superunion: Nick Clark, Executive Creative Director, Jeremy Paredes, Senior Client Director, Alex Cruz, Designer, James Taylor, Design Director, Aaron Stephenson, Senior Designer, Grecia Malave, Account Executive HAWRAF: Carly Ayers, Partner, Pedro Sanches, Partner, Nicky Tesla, Partner, Andrew Herzog, Partner