Design will kill marketing, says Ikea’s former design chief
Marcus Engman is leaving Ikea to run a consultancy that convinces companies to spend their marketing budget on what matters: design.

Jeanne Gang, Founding Principal; Mark Schendel, Managing Principal; Gia Biagi, Director of Urbanism + Civic Impact; Laura Ettedgui, Project Team Leader; Emily Licht, Project Team; Chris Bennett, Project Team; Prajakt Karmarkar, Design Team Member; Corbin Keech, Design Team Member; Alissa Anderson, Editorial Consultant; Sarah Kramer, Publications Director; Claire Cahan, Studio Design Director
Jeanne Gang, Founding Principal; Mark Schendel, Managing Principal; Gia Biagi, Director of Urbanism + Civic Impact; Laura Ettedgui, Project Team Leader; Emily Licht, Project Team; Chris Bennett, Project Team; Prajakt Karmarkar, Design Team Member; Corbin Keech, Design Team Member; Alissa Anderson, Editorial Consultant; Sarah Kramer, Publications Director; Claire Cahan, Studio Design Director
Jeanne Gang, Founding Principal; Mark Schendel, Managing Principal; Gia Biagi, Principal of Urbanism + Civic Impact; Chris Bennett, Project Team Leader; Akhil Badjatia, Project Team; Heinz von Eckartsberg, Project Team; Alissa Anderson, Publications Director; Sarah Kramer, Senior Editor