Design will kill marketing, says Ikea’s former design chief
Marcus Engman is leaving Ikea to run a consultancy that convinces companies to spend their marketing budget on what matters: design.

Ideation/Concept— SPACE10 Copenhagen, DENMARK Kaave Pour Creative Director SPACE10 Daniel Friis Digital Project Lead SPACE10 Bas van de Poel Creative Strategist SPACE10 Bryan Wolff Copywriter in Residence SPACE10 Ideation/Concept UI/UX— Norgram® Copenhagen, DENMARK Mathias Høst Normark Design Director Norgram® Sebastian Gram Design Director Norgram® Development— TWNKLS Rotterdam, THE NETHERLANDS Mattijs Driel 3D Software Engineer TWNKLS Kevin Vriens Technical Lead TWNKLS Daniel van der Schoor Program Manager TWNKLS Marvin Fredriksz Software Engineer TWNKLS Jefferson Scomacao Senior Software Engineer TWNKLS Colin Rullkotter Software Engineer TWNKLS Chris Boshoff Backend architect TWNKLS Borislav Stoev Software Engineer TWNKLS Gerben Harmsen Account manager TWNKLS Klaas Nienhuis Senior 3D Software Engineer TWNKLS Sound— PLAN8 Stockholm, SWEDEN Calle Stenqvist Executive Producer Plan8 Andreas Jeppsson Senior Ears Plan8 Oscar Tillman Creative Director Plan8 Animation— Set Snail Aarhus, Denmark Morten Claussen Developer Set Snail Brian Lund Lauridsen Animation and developer Set Snail
Ideation/Concept— SPACE10 Copenhagen, DENMARK Kaave Pour Creative Director SPACE10 Daniel Friis Digital Project Lead SPACE10 Bas van de Poel Creative Strategist SPACE10 Bryan Wolff Copywriter in Residence SPACE10 Ideation/Concept UI/UX— Norgram® Copenhagen, DENMARK Mathias Høst Normark Design Director Norgram® Sebastian Gram Design Director Norgram® Development— TWNKLS Rotterdam, THE NETHERLANDS Mattijs Driel 3D Software Engineer TWNKLS Kevin Vriens Technical Lead TWNKLS Daniel van der Schoor Program Manager TWNKLS Marvin Fredriksz Software Engineer TWNKLS Jefferson Scomacao Senior Software Engineer TWNKLS Colin Rullkotter Software Engineer TWNKLS Chris Boshoff Backend architect TWNKLS Borislav Stoev Software Engineer TWNKLS Gerben Harmsen Account manager TWNKLS Klaas Nienhuis Senior 3D Software Engineer TWNKLS Sound— PLAN8 Stockholm, SWEDEN Calle Stenqvist Executive Producer Plan8 Andreas Jeppsson Senior Ears Plan8 Oscar Tillman Creative Director Plan8 Animation— Set Snail Aarhus, Denmark Morten Claussen Developer Set Snail Brian Lund Lauridsen Animation and developer Set Snail
Design— Johanne Holm-Jensen and Mia Behrens Copenhagen, DENMARK; Digital fabrication— Anders Wilhelmsen Copenhagen, DENMARK; Concept & Strategy— SPACE10 Copenhagen, DENMARK; space10.io @space10_journal Website— Norgram Copenhagen, DENMARK; Mathias Høst Normark, Design Director Norgram, Sebastian Gram, Design Director Norgram