Design will kill marketing, says Ikea’s former design chief
Marcus Engman is leaving Ikea to run a consultancy that convinces companies to spend their marketing budget on what matters: design.

Partner: Abbott Miller; Project Team: Kim Walker, Andrew Walters, Naresh Ramchandani; Collaborators: Clayton Ruebensaal, American Express
Design: Eddie Opara, Brankica Harvey, Pedro Mendes, Jack Collins; Industrial Design and Fabrication: Robert Langhorn; Development: Lertad Supadhiloke
Design: Eddie Opara, Brankica Harvey, Pedro Mendes, Jack Collins; Industrial Design and Fabrication: Robert Langhorn; Development: Lertad Supadhiloke