Design will kill marketing, says Ikea’s former design chief
Marcus Engman is leaving Ikea to run a consultancy that convinces companies to spend their marketing budget on what matters: design.

Elvis Guo, Advanced Project Manager, Tencent; Winson Yu, Marketing Manager, Tencent; Leo Lai, Multimedia and Brand Designer, Tencent; Julius Hui, Senior Type Designer, Monotype (lead type designer); Akira Kobayashi, Type Director, Monotype; Steve Matteson, Creative Type Director, Monotype; Robin Hui, Chief Type Designer / Production Manager, Monotype; Juan Villanueva, Type Designer, Monotype; Sammy Fung, Type Designer, Monotype; Ryota Doi, Type Designer, Monotype
Elvis Guo, Advanced Project Manager, Tencent; Winson Yu, Marketing Manager, Tencent; Leo Lai, Multimedia and Brand Designer, Tencent; Julius Hui, Senior Type Designer, Monotype (lead type designer); Akira Kobayashi, Type Director, Monotype; Steve Matteson, Creative Type Director, Monotype; Robin Hui, Chief Type Designer / Production Manager, Monotype; Juan Villanueva, Type Designer, Monotype; Sammy Fung, Type Designer, Monotype; Ryota Doi, Type Designer, Monotype