Design will kill marketing, says Ikea’s former design chief
Marcus Engman is leaving Ikea to run a consultancy that convinces companies to spend their marketing budget on what matters: design.

Jifei Ou Project Lead, Instructor; Tangible Media Jie Qi, Instructor, Lifelong Kindergarten Artem Dementyev; Instructor, Responsive Environment; Amos Golan, Student, Tangible Media; Ani Liu, Student, Design Fiction; Daniel Oran, Student, Synthetic Neurobiology; Donald Derek, Student, Responsive Environment; Guillermo Bernal, Student, Fluid Interfaces; Laya Anasu, Student, City Sciences; Miguel Perez, Student, Playful Systems
Jifei Ou Project Lead, Instructor; Tangible Media Jie Qi, Instructor, Lifelong Kindergarten Artem Dementyev; Instructor, Responsive Environment; Amos Golan, Student, Tangible Media; Ani Liu, Student, Design Fiction; Daniel Oran, Student, Synthetic Neurobiology; Donald Derek, Student, Responsive Environment; Guillermo Bernal, Student, Fluid Interfaces; Laya Anasu, Student, City Sciences; Miguel Perez, Student, Playful Systems
Cindy Hsin-Liu Kao, MIT Media Lab Deborah Ajilo, MIT Mechanical Engineering Oksana Anilionyte, Royal College of Art Artem Dementyev, MIT Media Lab Inrak Choi, Stanford Mechanical Engineering Sean Follmer, Stanford Mechanical Engineering Chris Schmandt, MIT Media Lab MIT Media Lab in collaboration with MIT Mechanical Engineering, Royal College of Art, and Stanford University's Department of Mechanical Engineering
Udayan Umapathi, Project Lead -- Concept, Engineering, Interaction Design Patrick Shin -- Engineering Ken Nakagaki -- Interaction Design Daniel Leithinger -- Interaction Design and Advisor Hiroshi Ishii -- Interaction Design and Advisor