Design will kill marketing, says Ikea’s former design chief
Marcus Engman is leaving Ikea to run a consultancy that convinces companies to spend their marketing budget on what matters: design.

Benjamin Hubert, Creative Director and Founder of LAYER; Elliott Koehler, Lead Industrial designer
Benjamin Hubert, Creative Director and Founder of LAYER; Paulo Fonseca, Mid-Weight Industrial Designer
Benjamin Hubert, Creative Director and Founder of LAYER; Emi Runnquist, Lead Strategist